OUR PURPOSE
Edelgrund exists to celebrate and promote Persian tradition, art, and people to the world.
Our purpose is to share Persia’s richness, known for its vibrant culture, centuries-old traditions and breathtaking landscapes. Through our designs, we aim to highlight the beauty of this land, inviting the world to explore its treasures.
WHO WE ARE
Storytellers of the Persian heritage
We create unique handcrafted Persian fussion designs, a symphony of stories woven into each thread, aiming to celebrate the land’s beauty with the world. Our rugs are not mere products; they are our way of communicating Persia’s essence and spirit. Each pattern, colour, and texture in our handcrafted pieces evokes Persian tales, the legacy of ancient artisans, and the expressions of modern artists.
BEHIND EDELGRUND
Maryam
Ebrahimi
Our savoir-faire
Perservers of the Persian heritage
Rooted in a deep appreciation for Persian tradition, art, and its people, our pieces are a testament to the legacy that has endured through centuries. Inspired by this rich heritage, our creations are meticulously crafted using unique traditional techniques, breathing life into intricate designs that carry the soul of this cultural treasure. We are guardians of Persia’s artistic heritage. Our skilled artisans infuse their passion and creativity into every piece, turning them into extraordinary works of art.
The pursuit of excellence
In our pursuit of excellence, only the finest materials find their way into our designs. Utilising the world's best wool and hand-spun yarn, sourced from Kurdistan, we ensure each thread is a testament to quality and authenticity. Natural dyes grace our creations, adding vibrant colours that evoke the splendour of Iran's landscapes and culture.
Tailor-made design services
Experience the artistry of a rug tailored exclusively to your desires.
We offer customised rugs, making it possible for you to bring your unique vision to life in woven form.
Choose from an array of colors, patterns, and sizes to suit your aesthetic preferences and spatial needs.
Whether it's for your home, office, or any other setting, Edelgrund ensures that your rug is a reflection of your taste and individuality.
OUR COMMITMENT
Committed to the art
At Edelgrund, we are committed to bridging the timeless beauty of Persian heritage with the innovation of contemporary design.
We believe in the universal language of art and strive to create pieces that resonate with both historical heritage and modern aesthetics.
Our rugs are thus more than mere objects: they are masterful works of art that embody centuries of tradition while embracing modern aesthetics. With Edelgrund, your space becomes a canvas where art, tradition, and modernity unite in perfect harmony.
Committed to people and the planet
Our partnership with Label STEP highlights our engagement with fair trade, ensuring that our ethical standards consistently remain at the highest level.
INTO EDELGRUND’S SOUL
Our manifesto
Beauty has no boundaries and no particular definition. Yet you can feel her presence.
There is an intimate unity that stands out, a sense of wholeness carried within. A light and refreshing harmony we love to celebrate.
Passionate about the universality of what’s authentic, we stand where tradition and modernity blend together, mesmerized by the sheer simplicity of the scene.
A room full of color where beauty stands out and reveals an urgent need to celebrate that rugs, more than mere objects, are masterful works of art.
