Celebrating the
beauty of Persia

OUR PURPOSE

Edelgrund invites you on a journey to unearth the soul of Persia – a captivating blend of tradition, art, and resilient people. Our mission goes beyond rugs; it’s about sharing the vibrant tapestry of Persia’s culture, the echos of centuries old traditions, and breathtaking landscapes.

With each design, we invite the world to explore these treasures. Seamlessly infusing modernity, we bridge Persia’s rich history with contemporary modern arts, creating products that cannot be bound to one time or aesthetic.

ABOUT US

Storytellers of the
Persian heritage

At Edelgrund, we orchestrate unique handcrafted Persian fusion designs, where each rug becomes a symphony of stories, intricately woven into a celebration of our nation’s beauty for you to behold.

OUR PROJECTs

Commited
to the art

Our rugs are thus more than mere objects: they are masterful works of art that embody centuries of tradition while embracing modern aesthetics. With Edelgrund, your space becomes a canvas where art, tradition, and modernity unite in perfect harmony.

OUR RUGS

The colors

of Persia

Edelgrund uses its rugs to capture the colours of Persia. From the deep Caspian blues, to the Kadu Orange, every thread brings you closer to Persia and the landscapes we call home.

Sadaf White

01

Kish Blue

016

Karé Yellow

07

Kadu Orange

011

Kalg Black

017

Anar Red

06

EXPLORE BY FAMILY

Signature

Edelgrund’s Signature collection combines in-house kilim designs with select collaborations, resulting in a harmonious blend of Persian tradition and modern minimalism.

Essentials

The Essentials collection draws inspiration from nature’s unadulterated elements, reflected in their Persian-inspired design names. Immerse yourself in a world where nature’s untouched beauty meets exquisite craftsmanship.

Stripes

Each rug in Edelgrund’s Stripes collection is distinguished by its captivating stripe pattern. These designs, named after Farsi words for elements like road and path, skillfully merge traditional Persian craftsmanship with contemporary aesthetics.

Heritage

The Heritage collection pays homage to Persian’s rich cultural tapestry. Inspired by places, architectural elements, and cities from Iran, each piece is a testament to timeless elegance and artistry, perfect for adding a touch of cultural richness to any setting.

DESIGN OF THE MONTH

Ouwen & Paolo's I

Milanese architect Paolo Giordano and Chinese designer Ouwen Mori, Ouwen & Paolo’s I, bring together a series of unique motifs in the form of vertical panels on a natural wool base. It is a bold reimagining of Edelgrund’s original designs .

POPULAR

Illuminata

A visual showpiece that transcends the conventions of geometry. Inspired by the heritage of the Mazandaran region of Iran, this masterpiece dazzles with its expressive play of contrasts.

OUR RUGS

The colors

of Persia

Edelgrund uses its rugs to capture the colours of Persia. From the deep Caspian blues, to the Kadu Orange, every thread brings you closer to Persia and the landscapes we call home.

Kish Blue

016

Sadaf White

01

Karé Yellow

07

Kadu Orange

011

Kalg Black

017

Anar Red

06

OUR PROJECTs

Transformed by Edelgrund

Chosen by designers and curators, discover how our rugs elevate living spaces with timeless artistry and sophisticated design.

Bespoke rugs,
tailored just for you

Edelgrund creates custom rugs for your interior design projects. Choose the composition, size, colors, and more, and let us bring your vision to life with our time-honored expertise.

WALL TO WALL

Wall to Wall
Designs

Encapsulate your space with the authentic beauty of Iran and create a room worth celebrating with Edelgrund’s Wall to Wall “fitted” hand-made carpets.

Edelgrund
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